If you're looking at my main page at JoeUser.com (http://terpfan1980.joeuser.com) then you'll see that the article just before this is about the announcement on 11 February 2008 that Netflix intends to drop support for the HD DVD format for future disc releases and will not replenish stocks (inventory) of the current HD DVD titles that they are carrying. They intend to go Blu-ray exclusive and leave HD DVD in the dust as they expect the format to die out and want to help hasten that death, despite insistence from Toshiba, Universal and Paramount (and Dreamworks along with them) that they aren't wavering in their own support of HD DVD.
How can or should the partners in the HD DVD consortium respond to this move by Netflix. Well, to borrow somewhat from what someone else already had suggested in forums over at HighDefDigest.com I would say go for broke, and go for the biggest and baddest trojan horse move you possibly can. Take the game that Sony played with the PS3 and go one better -- stop releasing content in DVD only format, and move to releasing content only in combo format (HD DVD on one side, DVD on the other).
Doing that would cost a little more, but those costs could be reduced by having Toshiba waive some fees from their share of DVD licensing/usage fees, and by having Toshiba and/or partner Microsoft help subsidize production of discs over the course of say the next 2 years. With such a move in place, start pumping out content from the vaults (library of films) from these studios, especially from Universal and Paramount. Get as many titles as possible out into the market, even if most are being sold as the latest iteration of a DVD release. Get 'em out there where customers will starting building up their collections 1 by 1 until they have 5, 10, 15 and 20 combo discs in their collections.
At the same time, keep bringing down the costs of the players (which have gotten down into the bargain range already really) and if possible keep giving away 3 - 5 titles in the HD DVD format for free for each player sold. Get the number of discs out in the marketplace to critical mass and in so doing you keep the format alive well into the future.
Failing to take these measures will most likely result in HD DVD continuing the death spiral that seems to be unstoppable.
Just my $0.02 (with some inspiration from forum members over at HighDefDigest.com)