We may all live in a great big global community, but in my Blog, it's my world.
Not to besmirch the good name of the fast food giant, but really I'm curious how they manage to stay in business?

My wife commented a little while ago about the Mickey-D's in the area we lived in when we first got together. That particular restaurant opened about 28 years ago (if my memory is accurate). Maybe a little less, but not far off I think.

Regardless of how long it's been around, it seems to have fallen victim to the same problem that most McDonald's restaurants seem to: they are far more interested in quantity than they are in quality.

It's been a problem at McD's for a long time now. They assembly line people in and out as quickly as possible with little or no regard for serving "a hot and tasty" meal to the customer. Things are pre-cooked, warmed quickly in a microwave type device, and then slapped in a wrapper or box and passed to a customer just to get to the next customer in the line to repeat the process as quickly as possible. If you are lucky you may get hot fries, but otherwise the chances are you'll get a warmer soda than the burger you ordered.

I used to love McDonald's food. Nothing tasted better to me than a fresh, hot off the grill Quarter Pounder with cheese (plain dammit!). I'd order them two at a time, along with what is now the smallest size order of fries you can get at McD's. Add a drink and all was good. The food was hot, tasty, and filling. (Perhaps too filling, but still). Life was fine, and then those idiots in CSPI and the American Heart Association came up with the idea that McD's was killing us all. Out went the taste, in came the bland.

Along the way though, McD's also changed their processes, all in the name of improvements in efficiency, they started pre-cooking food, putting the burgers into containers with lots of other burgers, perhaps floating in a tub of greasy water. They tong them out of those containers, toss them on a bun, zap 'em for a few seconds to heat 'em up and maybe melt the cheese, and boom, on to the next order. Wham, bam, thank you ma'am, come again.

What they didn't realize, and still don't realize is that they killed the taste in the food, and in doing so have killed off most of the reason to even bother going to McDonalds any more. I still occassionally go to McD's now, but not for burgers or fries. I avoid those like the foul tasting stuff I know them to be. I get the cheapie sundaes and kill them in a few scoops with the spoon. Meanwhile I watch the customers straggle in, stand around looking for eating utensils that should be out in trays for customers to grab as needed, watch them look for straws for drinks, watch them look for condiments so they can add flavor to the burgers, and watch them stand helplessly while waiting for their order to be put together by the youngsters that are working the counter. When they finally get their food it's normally back to stone cold since it was sitting, waiting on one last part of the order before the whole order was completed and the customer gets the bag. Maybe one lucky member of the family got something hot while everyone else enjoyed cold stuff that had been bagged several minutes before.

McDonalds should learn from some of their competitors - make food to order, and make it when it's ordered. Stop pre-cooking everything. Stop draining the taste out of the food. Treat customers with respect and watch them come back because they want to, not because they can't afford to eat somewhere else.

Think I'm wrong here - feel free to comment, but understand that I would point to places like Chick-fil-a that do things much better and produce food that tastes much better too. They manage to get hot, not warmed over, food to their customers and get customers through their lines quickly. McDonalds used to do the same. Competitors like Hardees (now a part of the Carl's Jr. chain if I understand correctly), Whattaburger and others seem to be able to fairly well also. McD's on the other hand continues the apparent death spiral.

Comments (Page 1)
on Jun 22, 2006
BTW, I'm not a huge fan of Burger King, or even Wendys either. Wendys used to have pretty good food, but their burgers are not what they used to be either. I give them credit for making to order, but the food isn't that great. I enjoy the fries, like the Frosties, but at best tolerate their burgers.

Burger King just winds up leaving an aftertaste in my mouth for what seems like days (it may not be that long, but seems that way!)
on Jun 22, 2006
There's a reason I called them McNasty's
on Jun 22, 2006
I think McDonalds has 3 things going for it:

1. It's cheap.

2. Some people like the taste of crappy food.

3. KIDS FREAKING LOVE THE PLACE.

I like McDonalds fries the best out of all the fast food places. There's not much else I like there, but I will order a Happy Meal and purge it of its beef patty, and I can deal with that.

If I had my way, I'd get McDonalds fries and a Burger King Veggie Whopper. That would make me happy. And I guess I'm getting waaay off topic now, but I am a pregnant woman and I seem to be giving a lot of thought to food. Haha.
on Jun 22, 2006
PS - Those Frosties look so good and I'm dying to try one, but I won't on principle (I boycott places whose commercials piss me off).
on Jun 22, 2006
PS - Those Frosties look so good and I'm dying to try one, but I won't on principle (I boycott places whose commercials piss me off).


Now you have me curious as to which commercials are tickin' you off? Is it perhaps the So-quid ones?
on Jun 22, 2006
Those are the ones. Haha. They piss me off something fierce.
on Jun 22, 2006
I think McDonalds has 3 things going for it:
1. It's cheap.
2. Some people like the taste of crappy food.
3. KIDS FREAKING LOVE THE PLACE.


Agreed for the most part, with these comments:

#1 - yup. Though I prefer to spend just a hair more and get something from say Checkers, Boston Market, Jerrys, Subway or somewhere just a bit better...
#2 - probably true, though I think the cheapy price also is a big influence.
#3 - in a lot of cases kids like it for the fries and for the toys in those stinkin' happy meals.
on Jun 22, 2006
Those are the ones. Haha. They piss me off something fierce.


, my wife had no idea about those silly commercials when we went to Wendys just a few weeks ago. I had seen the commercials, though they seemed to have killed them off around here for the most part. My daughter and I kept talking about getting some So-quids and the wife was sure we must be talking about the Frosty with the candied blended in (like McDonald's McFlurry stuff).

How she missed the commercials I'm not quite sure. I guess she makes better use of the fast forward buttons on the TiVo units than I do (and perhaps because when I'm watching sporting events like baseball games live I can't really fast forward anyway...)
on Jun 22, 2006
I dont like McDonald's, they keep advertising the burgers real nice and you look at the pictures and you're like yummmm, but when you're with the real deal it's just tiny old buns, with brownish lettuce and dodgy cheese: Eeeeww....

Get me some KFC instead or Pizza Hut and i'm happy
on Jun 23, 2006

I love Burger king.  But I also like Hardees as well.  Especially their big burgers.  I gave up on Wendys a long time ago and Mickey D's even longer.

HOw do they stay in business?  Ronald McDonald.

on Jun 23, 2006
I think McDonalds has 3 things going for it:

1. It's cheap.

2. Some people like the taste of crappy food.

3. KIDS FREAKING LOVE THE PLACE.

I like McDonalds fries the best out of all the fast food places. There's not much else I like there, but I will order a Happy Meal and purge it of its beef patty, and I can deal with that.

If I had my way, I'd get McDonalds fries and a Burger King Veggie Whopper. That would make me happy. And I guess I'm getting waaay off topic now, but I am a pregnant woman and I seem to be giving a lot of thought to food. Haha.


Actually, I think you're close, Tex...they win because of marketing, marketing, marketing. McDonald's realized a long time ago that the way to get the parents' money is to hook the kids. Because we live in an era where many parents don't dare disappoint their kids, they make money hand over fist by paying huge merchandising fees to tie in their happy meal toys with the big summer movie blockbusters. And their food preparation set up is geared around the fact that if you can get a soccer mom with 5 screaming kids a bagful of food in a minute or less, they'll be back...en masse. And it doesn't matter how lousy the food you serve is. Shove that burger into little Johnny's mouth and the few minutes of blissful silence is worth it.

Sorry, being jaded today...
on Jun 23, 2006
Sorry, being jaded today...


At least you didn't tell us that you were off to McDonalds to go buy a sack full of that food
on Jun 23, 2006
I never thought McDonald's was that cheap, although I guess it is when compared to Carl's Jr. I've always preferred Jack in the Box and Taco Bell. I agree though that McDonald's has the best fries.
on Jun 23, 2006
I agree though that McDonald's has the best fries.


They use to until they changed their oil. {sigh} My clogged arteries miss them.
on Jun 24, 2006
Right off the bat.. the McD's nearest us, still cook their food. I;ve seen them do it.. and to keep from getting cold fries.. ask for unsalted fries. You have to wait just a second more, but they have to make them fresh because the second fries hit the holding area, they're salted. Then you can salt them all you want at your table.

Personally, I still like McDonald's. And they're in business because the demand hasn't gone down for them. Even if other McD's suck, people still go to them. I personally prefer Wendy's, but it's starting to suffer the same symptoms you described. Except the Frosty's. They're still good. And Arby's has gone down hill.

During school months, however, once a week, my daughter and I catch breakfast at Chik-Fil-A's.. and it's absolutely fantastic. She loves it.. I love it.. And I LOVE the ethical ideas they push behind their restaurant.. AND the customer service is fantastic.. I'd eat there all the time if they served cow. But sometimes, all that chicken is just a bit too much..
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